Kenny Rowe

Same-day shipping became the big retailer craze this holiday season. Why? As the New York Times points out, retailers are living in fear of Amazon.com and trying to match what the online retailer offers.

The fear factor — Wal-Mart once had a trance on retail. Now it’s Amazon.com. But it’s not just retail that has begun to show deeper anxiety about Amazon. It’s the enterprise giants, too, that pay far more attention to the moves Amazon makes. Commerce came first, and now Amazon is prepping to have the same impact on big data and the software markets.

It’s why 2013 will be the big year for the retail and computing giant. It’s all coming together with its growing cloud infrastructure, voluminous data streams and content. It’s what Ray Wang of Constellation Research calls “matrix commerce.”

Wang argues that Amazon is not a commerce company at all. It’s a big data company that has developed a cloud infrastructure that is profitable and subsidizes its retail operations. It has the mobile devices and content that it can spread through a network of users who pay to get it.

Wang said this to me in an email:

It’s about dominating matrix commerce via big data. In matrix commerce, the channels from the network, the demand signals from big data, the supply chain from logistics, the payment technology from the interfaces, and the frictionless enablers from digital signatures, etc. These are the future.

Retailers face a market that once fed them high profit margins. Amazon competes on volume and low margins. That’s as true for its retail business as it is for its infrastructure offerings through Amazon Web Services (AWS).

Jeff Bezos reflected on the parallels when he took the stage at AWS re:Invent.

“Retail customers,” he said, “want cheap prices and fast delivery” and AWS customers want reliability and speed. “The effort that we put into those things will continue to pay dividends in the long term. It’s impossible to imagine that people would say: I love AWS, but I wish it were a little less reliable.”

Just like they did in 2012, Amazon will keep doing new things in 2013. This past year the company continued its reinvestment in distribution centers. It continues to build warehouses near big cities like New York and San Francisco. It even started deploying electronic lockers in retail shops where shoppers can pick up items they purchased online.

AWS introduced two new big data services in 2012 in addition to Elastic Map Reduce, an online Hadoop engine for analytics that it has offered for the past three years. DyamoDB is the company’s NoSQL offering, which the company has had in deployment internally since 2007. It powers Amazon’s consumer site. RedShift is an online data warehouse that AWS launched at the re:Invent conference. AWS ties into corporate data centers; it can run mission-critical applications. It will continue to work with companies like SAP to run business software.

Amazon also sells the Kindle hardware at practically a loss. It does this so it can sell ebooks, a market that the company dominates. It has also used these devices to push into the publishing market.

One common element ties Amazon’s online retail, cloud services and foray into the tablet market: data. For Amazon, the hardware does not matter. The goal is not to make margins on selling fancy consumer hardware and expensive equipment. Through efficiency, Amazon can experiment in retail, publishing and its enterprise service offerings.

I still have my doubts, though. AWS is not infallible. Its repeated outages have given its competition plenty of room to differentiate against AWS. And low margins do not necessarily mean success. It impacts revenues and its overall stock price — factors that can’t be ignored.

Amazon is not a commerce company. It’s a big data company. And that’s what makes the difference in its success for the past year and the year ahead.

Same-day shipping is not going to help competitors. Studying Amazon is a better tactic. A lot can be learned in how it uses its own infrastructure to offer data services and the lowest prices in the business.

There are only two excuses for using the term “amazeballs!“: you’re Zooey Deschanel and you star in the hit TV sitcom New Girl, or you’ve just witnessed the Cycloramic app in action.

Apple co-founder Steve Wozniak is even fascinated with the app, which takes a 360-degree video on its own, without the help or support of a tripod, special case or accessory of any kind.

But this isn’t the exciting bit. You can actually get all kinds of awesome, interactive 360 degree video on your phone from awesome companies like Kogeto. Plus, there’s a Panorama mode on almost all iPhones now with iOS 6. The content is cute, but the best part of the app is watching it in action.

Start by balancing your phone upright on a flat surface (a granite countertop or glass table). The surface has to be really smooth, so don’t expect any non-laminated wood or tiles to work.

Once you press “GO”, the app will make the phone vibrate at just the right frequencies to force to phone into a twirl. Your iPhone will continue to spin in a circle, which recording video, until you press the “STOP” button.

The app works best with the iPhone 5, which is lighter and has a different vibrator than the iPhone 4/4S. Founder Bruno Francois says that the iPhone 4/4S will slowly rotate on level glass top only.

The app also has a few limitations, so you have to make sure your vibrator settings are set properly on the phone or the app won’t work. If, for example, your phone is set to silent mode, you must have the “Vibrate on Silent” setting turned on. If the phone is set to ring, you must have “Vibrate On Ring” turned on.

You can use either the rear or front-facing camera within the app, and then save 360-degree videos to your camera roll. There is also a “Choose” option, which Francois tells me is meant for a later version of the app, which will allow users to share content to their social networks.

The videos could be interesting at a dinner party or some sort of Knights at the Roundtable-type situation. Still, the real treat is watching the iPhone do a little dance.

The app costs $.99, and it’s unclear if the company has any other plans for monetization beyond paid downloads. According to founder Bruno Francois, the team is “looking at a few additional revenue streams, but it may be too early to discuss.”

According to Chinese gadget news site Tech.163, Apple may be in the process of developing its own smart watch that connects to your Apple devices via Bluetooth. Based on the report, Intel will be working with Apple to create the smart watch, with a 1.5-inch PMOLED display made by RiTDisplay with ITO-coated glass.

Apple has long had a small hold on the watch market thanks to its iPod nano, which is easily attached to a wrist band turning it into a full-functioning watch.

Recently, however, smart watches have grown increasingly popular. Sony, for instance, has a new offering called the Smart Watch, and we can’t forget how Pebble blew up Kickstarter with it’s e-paper Smart Watch that connects to iOS and Android devices.

Users are looking for more and more connectivity, and as it stands now, an iPod nano with no Bluetooth connection to a user’s phone or tablet is becoming less attractive.

Throughout the past year, there have been many questions over when and if Apple will join the Smart Watch race. Today marks one of the first semi-substantiated leaks.

However, I’m approaching this with a hefty helping of salt. Even if Apple is making a watch, it will be quite a while before we see any real evidence of it. Plus, there’s no proven market for smart watches yet, even with the success of Pebble and MetaWatch.

According to the source, Apple will launch this smart watch later next year.

Whether or not that’s true, this will likely excite multitudes of geeks who clearly see value in such a device, as proven by Pebble and others.

It won’t be revolutionary, per se — many have already entered the smart watch space — but Apple has a knack for making niche devices mainstream. Just take a look at tablets. Before the iPad, the main question on everyone’s mind was whether or not tablets would be used in everyday life.

If this rumor proves true, Apple is probably doing the same thing it did with tablets to the idea of the watch. Low-power Bluetooth 4.0 makes wearable connected tech more practical, and with Apple’s design touch and software ecosystem, a smart watch could appeal to more than just gadget geeks.

Yesterday was a surprisingly interesting news day, given how close we are to celebrating the holidays. Facebook struck while the iron was hot and released a brand new standalone iOS app called “Poke”, leveraging a feature that has been around since the early days of the product, as well as a shot across the bow of Snapchat, who it reportedly attempted to acquire.

At first glance, it’s a competitive move, and also a whimsical one. The idea of sending someone a message that self-destructs is kind of “cute”, in the way that passing notes in class was when you were younger. But make no mistake about it, Facebook’s Poke is meant as a means to strengthen its social graph, as well as to crib signals from your daily lives and activities to make itself a better company. I’m not saying that anything is wrong with that, but these are the obvious facts.

Let’s discuss the idea of a social signal first, though. When you tweet something, and someone responds, that’s a signal that the person is interested in what you have to say. One could also infer that this person “likes” you, or has an affinity for you or what you just said. This could all be torn down as bullshit though, since we all know that sometimes we respond to people to simply get their attention.

The Facebook Poke is an interesting historical feature, one that hasn’t really been documented. It was Mark Zuckerberg’s baby, as Facebook was and is, but not much is known about it, only assumed. During yesterday’s ferver about this new Poke app, a phrase was repeated by outlets over and over again, here’s one from CNN:

The poke, which is still around but rarely used, is a minimalistic form of communication — the digital equivalent of a head nod or wink.

I take issue with the notion that it’s “rarely used”, because we simply do not have data to back that statement or sentiment up, Facebook has never made it public. I would challenge that it’s not public data because it’s quite important. Whispering to someone is way more interesting than speaking to ten people in a crowd.

Your closest friends

When you’re at a bar and you look around at the people there, are you interested in what a group of fifteen people are talking about, or what the two folks in the corner are speaking about directly? You could infer that they’re having an intimate conversation, perhaps a closely connected moment. If it’s a guy and a girl, you might wonder if they’re dating, married or are about to “hook up”. The group of fifteen, however, are simply blowing off steam and having a good time. But for a company like Facebook, the connection in the corner is more valuable to them as a company, and you as a user.

Facebook has attempted to help you connect to the people who matter most by automatically and algorithmically creating a “Closest Friends” group on the service. This is probably based on a number of factors, although none of us who aren’t working at Facebook are sure. It’s probably a mix of how often you message them directly, how often you comment or like their status updates, how often you message them directly or even how often you visit their profile. All of the actions are “data points” and “social signals” to Facebook. All of this data then gets analyzed by people and algorithms to try and display the best experience possible for you on Facebook.

The Best Experience Possible

When I say that Facebook is trying to make it a better experience for you, I mean that it wants you to stay there and never leave. That should be the goal for every company with a social product. When you see content on your News Feed that is interesting, and you feel the need and want to engage, that’s a huge score for Facebook and eventually it’s advertisers.

Spending more time on Facebook, be it on the desktop or on mobile, is always the goal. You don’t go to a restaurant that you hate and spend a lot of money there, do you? Of course not. Great restaurants figure out a way to make you feel at home, more comfortable, call you by your first name all in the hopes that you’ll return and tell your friends to come too. It’s just good business.

Facebook is a business, don’t forget that. As is Twitter, Google, Microsoft, Snapchat, Instagram, Yahoo! and every other company that you use products from, for free.

Business and Social

People get up in arms when business and social interconnect. Why? Well, showing us ads on Facebook is like being a part of that fifteen person conversation in a bar, and then a Coca-Cola rep jumping in the middle and saying “Hey! Becky loves Coke, you should too! BYE!” Sounds obnoxious, doesn’t it? But that’s business, it happens every single day. There are Bud-Light signs in bars to attract you to the product, it’s just how it works.

What Facebook is doing with Poke is trying to figure out who you interact with privately the most. If they know that, then they know what ads will work better on you. If I Poke Josh Constine a lot, then they know that an ad with his face or content on it might just work on me. That’s pretty smart. It also creeps some people out. Get used to it, though, it’s the present and the future.

Your whispers, while they aren’t technically being “read, watched or listened to” are being tracked as serious social signals. That’s why the app exists, it’s not because Zuckerberg was bored and wanted to code, don’t think that for a second.

The value of a whisper

Google doesn’t “read” your email, just like Facebook won’t “look at” your Pokes. They don’t have time for that, they don’t care, and well, it’s illegal. But what these companies are doing is watching how you use their services so that they can tune them better to fit yours, and everyone else’s, needs.

This is how Facebook is going to attract the rest of the world’s population that aren’t using Facebook. It needs your data to survive. If you’re not OK with that, you have a choice to not use it. You can leave the Internet entirely. But what you can’t do is complain about it over and over. It’s life, it’s business and you are the product. Period.

While Facebook does feel like it has, and will continue to, change the world, it is a company with business models and now shareholders. The same goes for Google. Don’t be a cynic and think that Facebook or Google is evil. They’re not, they’re people just like you. But do go in with your eyes wide open.

Your whisper is more valuable than a public shout, say a comment on someone’s public status update about how cute their dog or child is. You could be commenting on the update to remind them that you’re there, or to show off in front of others. Facebook can’t know that. Nobody can.

But know this, Facebook is interested in your conversation, winks, hugs and kisses with that guy or girl in the bar, way back in the corner by the jukebox. Especially if you’re in a demographic that it doesn’t have a hold on. Like, younger crowds that Snapchat has the attention of.

*Poke*

[Photo credit: Flickr and Flickr]

Bud Abbott and Lou Costello's iconic "Who's on First?" comedy routine from the 1930s just got a refresh from a few of today's funnymen.

More About: billy crystal, Entertainment, jerry seinfeld, jimmy fallon, TV, viral videos

Warner Bros. dropped the second trailer for Baz Luhrmann's rendition of The Great Gatsby, which arrives in theaters May 17.

The 2:19 trailer shows some never-before-seen footage from well-known parts of the F. Scott Fitzgerald novel on which it is based. Scenes include a drive with narrator Nick Carraway (played by Tobey Maguire), in which Jay Gatsby (Leonardo DiCaprio) narrates a false version of his past as a wealthy young war hero.

Viewers are also made privy to longer versions of scenes shown in the first trailer, including parties at the Gatsby mansion, and the poignant, rain-sodden reunion between Gatsby and Daisy Buchanan (Carey Mulligan) at Carraway's house.

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More About: the great gatsby, trailer, warner bros

Thirty years after Michael Keaton's character Bill Blazejowski proposed the idea in the movie Night Shift a Brazilian burger chain has realized his dream: Edible paper.

According to the blog Eater, Bob's in Brazil tried the idea as a marketing stunt -- the idea being that the burgers are so delicious that customers can't wait to unwrap them to eat them. The video above shows consumers were indeed consuming the wrappers.

It's not clear what the wrappers are actually made of. Often, rice paper -- which has been eaten in China for centuries -- is used as a consumable stand-in for the real thing.

Image courtesy of Bob's

More About: Brazil, Marketing

For all her faults, Siri is a useful companion. Sometimes. But she defaults to Apple Maps. Thankfully it’s rather simple to trick Siri into giving you directions with Google Maps instead. No jailbreak required.

As shown in the video above, instead of saying, “Take me to the nearest Best Buy,” tell Siri “Take me to the nearest Best Buy via transit.” Those two little extra words prompts Siri to open a screen which displays transit apps. Simply click the button next to Google Maps to bypass Apple Maps altogether. It’s that easy.

The Google Maps app hit the Apple App Store last week and instantly shot to the top of the charts. But best of all, Google also released an SDK for its maps, allowing developers to jump back in bed with Google and kick Apple Maps to the curb. Apps that rely heavily on maps are no doubt toiling away to re-implement Google Maps. But for now, users are going to have to utilize workarounds to use Google Maps rather than Apple’s own.

[via Gizmodo]

This past weekend, social media sites were flooded with a message from Academy Award-winning actor Morgan Freeman that lambasted the media for sensationalistic coverage of Friday's tragedy in Newtown, Connecticut. The 274-word critique was admittedly well-written and called out media outlets for placing a celebrity-like spotlight on the killer who carried out the unthinkable act. "Turn off the news," was the main takeaway from the post, which quickly went viral and gained millions of likes on Facebook. There was just one problem: Morgan Freeman didn't write it. Freeman's publicist Stan Rosenfield told TheWrap that the actor had nothing to do with the message on the Sandy Hook shooting, deeming the entire phenomenon a bizarre hoax.

As of...

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Back in October we took a look at the Philips Hue — a customizable LED array that lets you manipulate which bulbs turn on when, and with what colors and intensities, all from your smartphone. Now, the company is showing what’s possible with the other white light — OLED — in a new video (below), courtesy of Dezeen. The big difference between OLED and other light sources, even LED, is that it enables a whole surface to emit light, rather than just a point, “so for the first time, people don’t need a system to spread the light, the system is, so to say, built in,” said Philips’s Dietmar Thomas. Later, Thomas shows off a prototype for an OLED window that’s transparent during the day, but can light up at night.

"In the...

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Audyssey has gone mobile with its AMP technology, the same process used to calibrate home theater systems to deliver excellent, high-quality audio. But rather than calibrating the headphones yourself, the way owners of these major theater systems do, Audyssey has done it for you in the form of an app.

Songza, the music streaming service that brings personalized playlists directly to you, is the first streaming service to integrate the technology.

Audyssey Media Player app (which, to be fair, is $.99) begins by asking for your headphone make and model — the top 200 selling models are in the database, which comprises about 90 percent of the market. Once you specify your cans (or buds), the app pulls in your iTunes library and offers an HQ toggle.

Flip the switch, and you immediately notice the difference. I’m not talking about an extra boost of bass, like HTC’s done with “Beats Audio Integration.” The technology working in the background actually mixes the music based on studio recording levels, and adjusts what you’re hearing based on the specific headphones you’re using.

I’ve tested it out on various over-ear and in-ear headphones and on some the bass is given a slight boost while others clarify the higher notes. Each makes a different adjustment, and the proof is in the pudding when you simply flip that switch.

Now, to be fair, if you use more than one set of headphones regularly it will become kind of annoying switching back and forth. If not, this is an easy upgrade to your headphones and mobile music experience in general.

Songza (which is totally free) is the first service to integrate with Audyssey’s technology.

The app delivers playlists built by music experts (DJs, Rolling Stone writers, etc.) based on the activities you might be doing. Songza’s Concierge feature uses info about your device, time of day, day of the week, and preferences to make an educated guess about what you may be in the mood for, or lets you browse by genre, activity, mood, etc.

You’d think that this process of upgrading to Audyssey’s HQ technology would create a larger file to stream, requiring more bandwidth, etc., but Songza has actually worked directly with Audyssey to make sure that the file is the same size as before, ensuring that you don’t go over your data limits.

The update is available now in the App Store for free to iOS users.

symbolset writes "Enthusiasm about Google's Kansas City fiber project is overwhelming. But in the Emerald City, the government doesn't want to wait. They have been stringing fiber throughout the city for years, and today announced a deal with company Gigabit Squared and the University of Washington to serve fiber to 55,000 Seattle homes and businesses with speeds up to a gigabit. The city will lease out the unused fiber, but will not have ownership in the provider nor a relationship with the end customers. The service rollout is planned to complete in 2014. It is the first of 6 planned university area network projects currently planned by Gigabit Squared."

Read more of this story at Slashdot.

Here we go again. A new rumor says Apple has begun testing its long-rumored television. Of course, there's a Cupertino-sized gap separating "testing" and "selling" any product, but few people would bet against Apple launching a television set sometime in the next couple of years.

About a year ago, I rounded up many factors that weigh against Apple releasing a TV. Apple's going to have to figure out a number of difficult things for such a product to be successful, only one of which is the actual product. Getting into the TV market presents challenges in suppliers (big LCD panels aren't the same as chips), retail (where do they go in Apple Stores?) and overall market oppor…
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More About: Apple TV, apple, itv

Google has released a native maps app for the iPhone and it's fast, full-featured, and quite frankly the best-looking mobile maps experience on the market today. After months of problems and a formal apology in the wake of Apple's own Maps app on iOS 6, many have been waiting for Google to offer a solution that could serve as a viable replacement. If the brief demo we saw earlier this week is any indication, Google has delivered.

The majority of maps features that matter are all here: traffic, turn-by-turn navigation, transit directions, walking directions, satellite view, street view, indoor photos, Zagat restaurant reviews, and a bit of integration with your Google profile. Unlike many of Google's other, earlier efforts on iOS, Google...

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In New York City today, Marc Andreessen was busy telling those gathered at Dealbook’s Opportunities For Tomorrow conference that we’re in the opposite of a bubble — in fact, we’re currently in a tech depression. Meanwhile, in Cambridge, Mass., the MIT Center For Digital Business’ “Big Data” conference is underway, with tech veterans like Tim O’Reilly speaking on the impact of the “Sharing Economy,” among other things.

Of the many tidbits of gold to emerge from the conference, one in particular stuck out. Many are aware that the 4-year-old collaborative consumption pioneer, Airbnb, is growing like gangbusters. In a panel on the “New Tech Landscape,” Cloudera CEO Mike Olson, Head of SAP’s Mobile Division Sanjay Poonen, and IBM’s Chief Economist Martin Fleming touched on the giant effect that the peer-to-peer rental marketplace has had on the hotel industry (among other things).

Quoting Airbnb CEO Brian Chesky, Mike Olson told the crowd that, by the end of this year (December 31st), the company will be filling more room nights than Hilton Hotels. Hilton operates an international chain of luxury hotels and resorts, which according to its corporate overview, currently operates more than 3,200 hotels and 525,000 rooms in 77 countries, including more than 135,000 team members across the globe. (Although Hilton’s Wikipedia page indicates the number of hotels worldwide is closer to 540, for what it’s worth.)

RT @gwesterman: By dec 31, 4-yr-old AirBnB.com will be filling more room nights than the Hilton hotel chain. #mitbigdata

—
Tim O'Reilly (@timoreilly) December 12, 2012

It’s an eye-opening stat. While some might not have imagined it even as recently as a few years ago, Airbnb has moved beyond its early security snafus to become not only a platform that is changing the game for luxury hotel giants like Hilton, but Airbnb is also quickly becoming a tourism marketplace. Its economic (and perhaps cultural) influence extends beyond the hotel room and mini bar.

Back in November, Ryan shared a study conducted by real estate and economic development consulting firm HR&A Advisors, which showed that Airbnb guests “helped contribute $56 million in total activity to the San Francisco economy from June 2011 to May 2012, the vast majority of which was unrelated to the money they spent on lodging.”

According to the study, guests renting apartments or lodgings through Airbnb spent $12.7 million on their accommodations, but spent an additional $43.1 million on local activities and events. Just as is true for hotel travelers, Airbnb guests spend the majority of their disposable income in nearby businesses, pumping a significant amount of cash into these local economies.

This data on Airbnb’s economic impact followed on the heels of the company’s announcement earlier this year that it had hit 10 million guest nights booked in total and that 200K property listings were (at the time) active on the site. Writ large, one starts to understand why the company’s recent massive funding round came with a $2.5 billion valuation. It seems that quite a few of the hottest tech companies in the last five years have been the beneficiaries of lofty valuations, some of them not-so-justifiable, which were then later corrected after IPO. Perhaps Airbnb is one of a very few companies that actually deserves that multi-billion-dollar valuation.

New submitter kc67 sends this report from ABC: "Five years after the iPhone originally launched in 2007, T-Mobile will finally start carrying it. It might not be as buzz-worthy as when Verizon finally got the iPhone back in 2011, but it's going to be a pretty big deal for T-Mobile subscribers next year, when the carrier starts selling Apple products. ... T-Mobile USA CEO John Legere said while speaking at the Deutsche Telekom conference Thursday that it will carry the iPhone and will offer it in a different way. 'What was missing? A certain number of customers wouldn't come to the store if we didn't have the iPhone,' Legere said. 'We worked very, very hard for a deal that made sense for us.'"

Read more of this story at Slashdot.

A new private venture called Golden Spike aims to sell manned trips to the moon by 2020, its founders announced on Dec. 6.

More About: NASA, SpaceX, moon, space, space tourism

Google has announced a change to Google Apps for Business — ending the free version of the product, offering only its Premium version which costs $50 per user, per year, regardless of the size of the company. The change was announced on Google’s Official Enterprise blog. Existing Google Apps for business users who have free accounts get to carry on without paying the subscription fee but businesses wanting to sign up from now with have to pay.

Google Apps refers to Google’s suite of web-based software services — which includes Gmail webmail and Drive for cloud storage and collaborative documents. Google is still offering individuals free versions of these software products, when they create a Google Account, but businesses no longer have a free option. The remaining Google Apps for Business product was formerly known as the Premium option, and includes 24/7 phone support for any issue, a 25GB inbox, and a 99.9% uptime guarantee with no scheduled downtime.

Mountain View says it’s making the change to simplify its offering to ensure a better fit for both groups of users, individuals and business, noting in its blog;

When we launched the premium business version we kept our free, basic version as well. Both businesses and individuals signed up for this version, but time has shown that in practice, the experience isn’t quite right for either group. Businesses quickly outgrow the basic version and want things like 24/7 customer support and larger inboxes. Similarly, consumers often have to wait to get new features while we make them business-ready.

Google is still offering a free product for schools and universities: Google Apps for Education. It will also be continuing to offer Google Apps for Government for $50 per user, per year.

If you’re hoping to get round Google’s paywall by signing up for a free trial of Google Apps for Business and then downgrading the account, it appears you’re out of luck: a tipster told us doing this deletes the entire account.

Update: According to an email thread posted on Hackernews, it is still possible to get a free single-user Google Apps account — by going through Google’s App Engine Admin Console

Apple CEO Tim Cook has hinted that the company will be focusing more heavily on either the Apple TV or a similar living room product. In an interview with NBC's Rock Center, Cook responded to a question about what was coming up next for Apple by saying that "when I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years."

"It’s an area of intense interest," Cook told NBC, "I can’t say more than that." The statement recalls Cook's previous comments about the Apple TV, which has been called a "hobby" since its launch five years ago. On a call in February, Cook said the company needed "something larger" to make the Apple TV a major category in its own right, rather than a sideline to Mac...

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An Indiegogo project is raising funds for a Bluetooth-enabled sticker that pairs with your phone to find your lost objects.

More About: Newsy, indiegogo, mobile advertising, mobile apps, tracking, videos